Sunday, 6 July 2008

Why Lidl is great

Lidl is great because when you get there you quickly realise that there is absolutely no choice whatsoever. You buy pretty much what the guys in the boardroom want you to buy.

It has just won a Which consumer award for best value for money, and you know what? In this time of near recession, the best thing about Lidl is that the bill is pretty much half of what you can expect to pay in Tescos et al.

And when you think about Tesco suing people for making critical comments about them in the media (a journalist commented on their tax practices, and is now facing a million dollar lawsuit), and Sainsbury's messing up their website, Lidl comes off pretty well.

So I propose a new movement. I want everyone who hasn't tried Lidl to try it at least once. Hit the big guys where it hurts. And when your snobby friends talk about how M&S are the best etc. ask them to try Lidl fruit. It is real fruit, and half the price of M&S fruit.

So tell everyone, go to Lidl. It is the best. Which magazine think so, and it is about time value for money was seen as a good thing.

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